Organizations today face the business challenge of identifying, acquiring and also retention of the right customer; improve sales performance and are constantly innovating to offer better products, services and support. The SAP Customer Relationship Management (CRM) functionality in Business Solution helps customers improve their marketing, sales and service processes and also helps in generating a lead to closing the deal. Our CRM solutions aim to bring higher revenues, better decision making, improve employee productivity and satisfied customers.
Our SAP Customer Relationship Management (SAP CRM) includes features and functions that support core business processes in the following areas:
- Partner channel management
- Interaction center
- Web channel
- Business communications management
- Real-time offer management
- Trade promotion management